Other Ways to Publicize Your Job Openings on the Internet
If your company has a Web site, include a page that advertises job opportunities and put a link to it on the home page. Cisco Systems, the giant corporation that produces networking products, has used this idea to great advantage.
In a recent year, Cisco received 81 percent of its résumés and hired 66 percent of its employees via the Internet. Cisco’s home page includes a HotJobs@Cisco link that takes you to the Cisco Employment Opportunities page. You can search the job openings by keywords, an area of interest, and location. You can then click a job title to display a description and contact information.
If you publish an e-mail newsletter, be sure to include job openings and contact information. And don’t forget some of the traditional techniques that you can leverage in addition to your Internet postings. Every day we hear radio announcements about employment opportunities and the URL where listeners will find more information.
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